A quote from that time:
As much as we Canadians appreciate crude oil, world currencies and Martha, there is one item that I believe serves as the bedrock of our society; one item that, with every shift in its cost, threatens to crumble the very foundation that this great country is built on. That's right: Tim Hortons coffee.
And now... $1.40 per large double-double. Tim Hortons is hurting Canada. And so is According to Jim.