I have not always been a big fan of this day. I've had an on-off relationship with it. At times I've not liked the principle of it, as though we need a day to force us to appreciate our significant others. It seemed fake to me. Of course, then there were the times when I hated it for being a day focused on exclusive relationships: as a bitter, single man, I didn't like that the whole world... or North America, anyway, stopped to emphasize our lack for a whole day.
Now I'm married. I love my wife, and try to make sure that I show her that every day. So, Valentines Day approached, and I thought a little bit about it. And you know, I decided to do something for her, in the spirit of the day. There's nothing wrong with a tradition of making especially sure, this one day of the year, that your loved one knows they are your loved one.
So, single folks, you're fine. You don't need a relationship, and that's cool.
Dating folks, do something for your SO. I mean, why not? Sure it's not spontaneous, it's expected, whatever... there's nothing wrong with the tradition of celebrating people's birthdays, similarly, there's nothing wrong with celebrating your relationship on this day.
Married folks... men especially, why not go out of your way to show your wife that you love her? I mean... we men, we don't always do so well at the emotional side of things. So, take this day and make it clear to your wife how important she is to you.
And Valentines Day Abstainers, I get it. I can see where you're coming from. But, try not to post/shout any tirades about it unless you're really going to stick to your guns. Cause, otherwise, you may have to post/shout a retraction... maybe not next year, or the year after that, but eventually.